Marketing communications fueled by narrative

THE POWER OF STORY

Your story is the connective glue that binds all the individual pieces together – it's the expression of your core messaging, the articulation of what you do and why you do it. Story is how you cut through the noise, engage your audience, and move people to action. At Storybent, we take a narrative-driven approach to marketing communication – integrating traditional media touch-points with branded content; digital, mobile, and social media; and emerging technologies.

Arbor Day Foundation

Time for trees

UC IRVINE STEM CELL

It takes nerve

AIRBNB

Be a host

Sundberg America

We get it

American Outlaws

I believe that we will win

University of Nebraska Omaha

Call me maverick

YOUR STORY: THE ONE THAT MATTERS

We have a deep reverence for our clients’ perspectives, ideas, and vision. Winning in this business means only one thing to us: Your success, as defined by you. It could take a multitude of forms. Did you meet your sales goals, did you earn that next promotion, is your audience more engaged, did the value of your brand increase?

And, perhaps most importantly, were you happy with it? Were you happy with the body of work we produced together, with the end results, and with the process and working relationship that brought us there? It isn’t about accolades our achieving our own agenda. For us, it’s never about us. It’s only about you.

Our approach to storytelling.

Make sure your story is actually a story. Speak like a human. Find your hook. Hold the cheese. And accept that you’re not starting at chapter one.

What does any of that mean?

A STORY IN A PACKAGE

See how independent schools can use video storytelling to help with recruitment and fundraising.